CHALLENGE: Transforming a B2C Tool into an Enterprise-Ready Platform

BombBomb is an asynchronous video platform that optimizes internal and external professional communication. While it had been successful in the B2C space, its existing design and tools were not built for
enterprise-level scalability.

As larger clients adopted the platform, they faced usability challenges, outdated tools, and workflows that didn’t support large-scale team collaboration. The goal was to redesign BombBomb to meet enterprise needs while maintaining its ease of use.

Key challenges included:

• Outdated UX/UI – The existing interface was built for individual users, not for large teams.

• Inefficient workflows – Enterprise users needed scalable solutions for managing video campaigns and assignments.

• Customization limitations – The recording experience lacked flexibility for professional use cases.

As the Lead Product Designer, I led the redesign, ensuring BombBomb could serve enterprise users without alienating existing customers.

APPROACH: Research-Driven, Collaborative Design

The redesign prioritized user and stakeholder input to ensure the platform met real enterprise needs.

Research Methods

• Client Interviews: I interviewed current and potential enterprise clients to understand their expectations, pain points, and essential workflows.

• Internal Collaboration – Engaged with sales and customer success teams to incorporate insights from fundamental client interactions.

• Design Research – Studied design patterns in leading enterprise tools and worked closely with developers to identify CSS frameworks that could be implemented efficiently.

These insights shaped a user-centric and scalable redesign that aligned with enterprise expectations.

SOLUTION: A Modern, Scalable Enterprise Experience

The redesign introduced modular, flexible components to support enterprise workflows while maintaining BombBomb’s core simplicity.

Key Design Highlights

• Campaigns & Assignments – Introduced a structured, team-friendly interface for managing video campaigns and tracking progress.

• Video Recording Settings—We have added customization options for video size, camera, microphone, and background quality, ensuring a polished, professional experience.

• Member Assignments Dashboard – Designed an intuitive dashboard that allowed team members to view, complete, and track assignments, including pre-approved scripts.

The new design system provided a consistent, scalable foundation that could evolve with the platform’s growth.

OUTCOME: Measurable Gains in Usability & Adoption

The redesigned BombBomb platform delivered tangible benefits for
enterprise clients:

• Improved usability – The new interface streamlined workflows, making it easier for teams to manage video communication.

• Reduced onboarding time – Intuitive workflows helped new users quickly adopt the platform.

• Enhanced scalability – The new design system and modern CSS frameworks supported future growth and feature expansion.

These updates positioned BombBomb as a competitive, enterprise-ready platform.

LESSONS: What Worked & What Didn’t

What Worked

• User feedback drove meaningful improvements – Direct input from enterprise users shaped critical design decisions.

• Scalability was prioritized early – Ensuring the design system could support future updates helped avoid technical debt.

• Collaboration across teams led to a more substantial product. Sales, customer success, and engineering teams were crucial in refining the final experience.

What Didn’t Work (and What We’d Do Differently)

• Some enterprise clients had unique workflows that required additional customization options. More flexibility in future iterations could address this need.

• The transition from the old system required more structured onboarding materials to ease the learning curve for long-time users.

WHY IT MATTERS: Scaling a Product for Enterprise Success

This redesign was more than a UI refresh—it was a strategic transformation that allowed BombBomb to scale into the enterprise market without losing its core ease of use.

By balancing user needs, enterprise requirements, and technical feasibility, we created a platform that could grow with large teams while maintaining the personal touch that made BombBomb successful.

This project underscored the value of iterative design, cross-functional collaboration, and user-driven insights in building enterprise-ready products.